Selling Your Phoenix Home Marketing Plan | David Baker | eXp Realty
Phoenix & Laveen, Arizona

The Complete Selling Your Phoenix Home Marketing Plan

Most agents list your home and wait. I build a full marketing platform around it — paid ads, video, social media, print, email, and more — all firing at once to drive motivated buyers straight to your front door. The 100+ Point Home Marketing Plan is how Phoenix and Laveen homes sell faster and for more money.

See What's Included ↓
100+ Marketing touch points
8+ Channels activated
10K+ Buyers reached per listing

Why It Works

Six Reasons This Plan Outperforms a Standard Listing

Selling your Phoenix home isn't just about putting a sign in the yard. Every tool below is proven, tested, and working together — not just one or two.

01
Paid Social Advertising That Actually Targets Buyers

I run dedicated Facebook and Instagram ad campaigns with custom creative for every stage of your listing — Coming Soon, Active, Open House, and Pending. These aren't boosted posts. They're conversion-tested ads built to generate leads.

02
Video Marketing Across YouTube, TikTok & Instagram Reels

Your home gets its own YouTube video optimized for search, plus short-form vertical videos pushed to TikTok and Instagram Reels. Short-form video has a 90% higher watch completion rate — meaning more buyers see your home start to finish.

03
A Custom Property Website & Virtual Tour

Every listing gets its own branded website with a full-screen virtual tour, school info, a map, and a tour-scheduling tool. Buyers can explore your home at midnight in their pajamas — and schedule a showing right then.

04
Neighbor & Sphere-of-Influence Outreach

Families move closer to people they love. I proactively contact your neighbors and my buyer database directly — because the right buyer for your home might already live two streets away or know someone who's been waiting for a home just like yours.

05
Print Marketing With QR Codes & Custom Domain

56% of consumers trust print marketing more than digital. Your listing flyers include a custom vanity URL, a scannable QR code, and professional photography — so buyers who find your flyer at a coffee shop can access everything instantly.

06
Weekly Traffic Reports — Full Transparency

You get a weekly performance report showing ad reach, impressions, leads generated, website visits, and form submissions. You'll always know exactly what's happening with your home's marketing — no guessing, no vague updates.

Platforms & Channels Active on Every Listing

Facebook Ads Instagram Ads YouTube TikTok Instagram Reels LinkedIn Pinterest X (Twitter) Google Search Email Marketing Print Flyers Neighbor Outreach Property Website Virtual Tour QR Code Marketing MLS Syndication

How It Works

From Listing to Sold — The 4-Step Process

Every home I list in South Phoenix and Laveen moves through the same battle-tested sequence. Nothing is left to chance.

1

Launch with Just Listed Momentum

The moment your listing goes live, every channel fires simultaneously — social posts, paid ads, email to my buyer database, neighbor outreach, and your property website. Your home enters the market with maximum noise, not a whisper.

2

Sustain Attention While Active

Buyers enter and exit the market daily. If your home doesn't sell in the first wave, I adjust messaging and creative to keep reaching new audiences. Open houses are planned strategically and marketed across every channel before the date.

3

Protect Your Position Under Contract

Getting an accepted offer isn't the finish line. I continue marketing your home through the pending period to keep backup buyers engaged and protect your negotiating position if anything falls through before closing.

4

Close with Confidence

From contract to close, I coordinate every detail, communicate weekly, and make sure your transaction reaches the finish line — on time and on terms that work for you. Just Sold marketing goes out to your neighborhood to document the win.

You'll Never Wonder What's Happening

Every week you receive a full marketing performance report — ads run, reach, impressions, buyer leads generated, and property website traffic. Most agents give you silence. You get data.

Ready to Make a Move?

Get the Ahwatukee New Build List Sent Directly to You

Thinking about selling and moving into something new? I work with buyers and sellers across South Phoenix, Laveen, and Ahwatukee. Drop your info below and I'll send you the current list of new construction homes available in the Ahwatukee area — no obligation, no pressure.

David A Baker • eXp Realty • 602-373-6345 • david@beinphoenix.com • License: SA550351000

Common Questions

What Phoenix Home Sellers Ask Before Listing

Selling your home is one of the biggest financial decisions you'll make. Here are straight answers to the questions I hear most often.

Most agents list your home on the MLS and maybe post it once on Facebook. I build a full marketing platform around your property — paid ads on Facebook and Instagram, YouTube and short-form video, a custom property website, email campaigns to my buyer database, print flyers with QR codes, and direct neighbor outreach. Every channel runs simultaneously, at every stage of your listing, not just at launch.

I run a detailed Comparative Market Analysis using recent sales within your neighborhood, active competition, and current market conditions in South Phoenix and Laveen. Pricing isn't guesswork — overpricing is one of the five most costly mistakes sellers make, and I walk every client through the data before we agree on a number.

That depends on price, condition, and current market activity — but the goal of the 100+ Point Marketing Plan is to compress that timeline by putting your home in front of the maximum number of qualified buyers from day one. Homes that are priced right and marketed aggressively consistently outperform the average days-on-market in the area.

We don't sit still. If your home hasn't gone under contract after the initial Just Listed push, I adjust the ad creative, refresh the marketing messaging, and keep reaching new buyers entering the market. Buyers come in and out of the Phoenix market constantly — the plan stays active until your home is sold.

I'll walk through your home before we go live and give you a specific, prioritized list of what to address — not a generic checklist. Some things make a real difference to buyers and some don't. I'll tell you which is which so you spend time and money only where it matters for your market and price point.

Yes — every week you receive a full marketing performance report showing how many ads ran, the total reach and impressions, leads generated, property website visits, and form submissions from interested buyers. You'll never have to wonder or chase me down for an update.

Absolutely. I work with sellers and buyers across South Phoenix, Laveen, and Ahwatukee. If you're considering a move into new construction, I can send you the current list of available new builds in Ahwatukee and walk you through how to sell your current home and time the purchase so both transactions line up. Use the form below to request the list.